Is digital labeling better than traditional labeling?
Using digital virtual information accessible through a QR code in packaging has several advantages over traditional labeling.
Here are some of the main advantages:
Space-saving: QR codes take up much less space than traditional labeling, which can be especially beneficial for smaller packaging. This allows for more room for design elements and branding on the packaging itself.
More Information: QR codes allow for much more information to be provided than traditional labeling. This can include detailed product information, instructions, links to additional resources, and even customer reviews. QR codes can also be updated in real-time, allowing for up-to-date information to be provided to customers.
Design: By putting much of the regulations off the label, this reduces visual noise, giving more prominence to the design.
Interactive: QR codes allow for a more interactive experience for customers. Customers can scan the code to access videos, images, and other interactive content that can enhance their experience with the product.
Engagement: QR codes can be used to engage customers with interactive content, such as videos, games, and surveys.
Environmentally-friendly: QR codes can help reduce waste by eliminating the need for multiple paper labels. This is especially important for companies looking to reduce their environmental impact.
Cost-effective: QR codes can be printed on packaging at no additional cost, making them a cost-effective way to provide additional information to customers.
Overall, digital virtual information accessible through a QR code offers several advantages over traditional labeling, including more information, interactivity, and traceability, while also being more space-saving, environmentally-friendly, and cost-effective.
If you want to know more about digital labeling, do not hesitate to contact Tapinpack.